Press release – 2022 EUHA Congress: Future Friday
(Frankfurt/Mainz, 17 August 2022) Future Friday is the forward-looking event set-up
of #EUHA2022! It is scheduled to be held on Friday, 14 October 2022, as part of the
66th International Congress of Hearing Aid Acousticians. All delegates are invited to
take part. In the morning, events will be centring around trends and innovations at the
industry exhibition and the specialist lecture programme will be running. The Future
Friday keynote presentations given by renowned speakers with a focus on forwardlooking
topics will start at 2 p.m.
Prof. Dr. Gerrit Heinemann of the Hochschule Niederrhein University of Applied
Sciences in Mönchengladbach will be talking about “Survival strategies for inner-city
retail”. He will discuss the effect that the changed buyer behaviour actually has on
the various sectors, trade structures, and on inner cities. The digital revolution is
customer-driven, and has been turning every industry upside down since the
coronavirus pandemic at the latest.
Author and industry expert Alexander Koose puts a focus on “What is the future of
digital services? What must hearing healthcare professionals adapt to? Challenges
and opportunities”. Social changes and technological developments provide
numerous new opportunities and possibilities but also occasional challenges. New
products, digital processes, the possibility to offer new services, and also a new
target group are the headings triggering the new conditions. Which digital services
should be included in future service offers? What makes the new generation of
customers in the hearing healthcare sector so special? What facts support the
changes predicted? Alexander Koose will talk about these questions in his lecture.
Brent Edwards, Ph.D., the Director of the von den National Acoustic Laboratories
(NAL) in Macquarie Park, Australia, is looking into innovations in technology for
treating hearing difficulties with minimal hearing losses. He will be discussing whether
hearing aid acousticians should recommend hearing devices to people with minimal
hearing loss, and how well people with minimal hearing losses can benefit from
hearing devices. The talk will include research findings at NAL into these questions
and into the potential use of emerging technology innovations.
In his lecture on “The future importance of audiological aspects in modern hearing
systems”, Prof. Dr. Steffen Kreikemeier of Hochschule Aalen University of Applied
Sciences will present detailed audiological aspects, such as signal processing
strategies, artificial intelligence, and personalised audiology, that currently play a role
in hearing systems. He will also focus on future concepts that will only be launched
on the market in the near future. During the past two years, buzzwords such as
streaming or rechargeable batteries have dominated the world of hearing systems
among both acoustic professionals and end users. In this context, one should not
forget that audiology is still the essential component in the provision of hearing
The Future Friday keynote lectures are open to anyone interested. Admission is free.
Therefore, Friday, 14 October, is also particularly interesting to pupils, apprentices,
and students! For the first time this year, the ticket for Future Friday is available at
only 35 euros! So secure your ticket for Future Friday by accessing the ticket shop at
www.euha.org/en. Forward-looking topics and future developments in the industry
are relevant to anyone in our line of business.
Future Friday keynote presentations
|14:00 – 14:30 h||
“Survival strategies for inner-city retail”
|14:30 – 15:00 h||
“What is the future of digital services? What must hearing healthcare professionals adapt to? Challenges and opportunities”
|15:00 – 15:30 h||
“Innovation in technology for treating hearing difficulties with minimal hearing losses”
|15:30 – 16:00 h||
“The future importance of audiological aspects in modern hearing systems”
About the German Hearing Instruments Industry Association (BVHI)
The German Hearing Instruments Industry Association (www.bvhi.org) represents the manufacturers of medical hearing instruments active on the German market. It is the communication body for all topics relating to hearing technology and the prevention and care of hearing loss. The BVHI operates the largest German-language online platform for hearing health and hearing care, www.ihr-hoergeraet.de. In collaboration with the World Health Organisation, the BVHI is the organiser of the annual World Hearing Day on March 3 (www.welttag-des-hoerens.de).
About the European Union of Hearing Aid Acousticians (EUHA)
Since 1960, the European Union of Hearing Aid Acousticians (www.euha.org) has been in charge of organising the International Congress of Hearing Aid Acousticians (EUHA Congress). Over the years, the event has gained international renown, and is considered the industry’s most important specialist congress held in Europe. The EUHA is an association for all persons working in hearing aid fitting and supply. It provides a platform for hearing aid acousticians, scientists and laymen with an interest in trade-specific and economic issues, who wish to take part in specialised further education and vocational training in order to provide the best possible care for persons with impaired hearing.
60528 Frankfurt am Main
Tel.: +49 (0)69 – 664 26 34 11
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